1 William Hill Profits Boosted By Online Betting
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William Hill revenues improved by online betting
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19 April 2013

William Hill stated a strong performance in online wagering helped to improve its very first profits by 8%.
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More sporting bets were made online than in its betting stores, with an increasing number put through its mobile apps.

The company said, external that although it had a poor Cheltenham Festival, it had much better luck in the Champions League.
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It was the very first time no English football team had actually remained in the quarter finals because 1996.

As such, while the quantity paid to winning bets at the Cheltenham Festival was greater, the cash punters placed on English teams to progress to the Champions League quarter finals and beyond all went into William Hill's coffers.
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The firm said it had also enjoyed its best-ever outcome in a Grand National, which was won by the 66-1 outsider Auroras Encore.

"It has been an effective start to 2013 in trading terms", said primary executive Ralph Topping.
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"Having grown our UK online market share from 10% to 15% over the last 4 years, we intend to increase our share and are making significant financial investments in marketing, innovation and people to achieve that," he added.
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On Monday, competing bookmaker Ladbrokes cautioned that trading had been even worse than anticipated in the very first three months of the year.
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The firm blamed a drop in benefit from the Cheltenham Festival and lower profits from high worth bettors. It added that a high number of cancelled meetings, since of the extreme winter season, had likewise impacted its outcomes.

Richard Hunter, head of equities at Hargreaves Lansdown Stockbrokers, said: "William Hill's performance and prospects remain in stark contrast to the difficulties currently being faced at Ladbrokes.

"There are, obviously, headwinds, such as the fierceness of competition in the sector and the normally pushed consumer, however these are challenges which the whole market is dealing with," he included.
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Ladbrokes alerts on slower trading

15 April 2013