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Sky Bet extends English Football League sponsorship bet9ja's welcome offer

17 November 2017
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Sky Bet has extended its multi-million pound sponsorship handle the English Football League up until the summer of 2024.

The gambling operation is the headline sponsor for the Championship, League One and League Two football divisions.

It gets its logo design on shirts, and rights for "Bet and Watch" for some matches.

Sky Bet says it will attempt to dissuade problem gambling through messaging on shirts, which clubs will benefit through more money.

The bet9ja's welcome offer, which is worth tens of millions of pounds, has been in location because 2013.
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Sky Bet said it would be paying 20% more than it has done so far to extend the arrangement from 2019 to 2024.

this promotion code will make the 11-year bet9ja's welcome offer one of the longest in expert sport, the firm said.

The Leeds-based operation, that includes sites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.

The wagering market has been under increasing scrutiny from the federal government, and from the regulator, the Gambling Commission.
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Earlier this promotion code year the yohaig code Football Association, English football's governing body, revealed it would end sponsorship deals with gaming firms.

However, competition organisers, and the clubs themselves, are totally free to take sponsorship from betting companies.
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The cash from the Sky Bet offer will be divided among the 72 clubs in the English Football League, which covers the 3 departments listed below the Premier League.
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The chief executive of Sky Bet, Richard Flint told the BBC's Get up to Money podcast that the English Football League used the profits produced to assist them run their everyday operations.

He said: "Without sponsorship from the wagering industry there aren't a variety of sponsors ready to get associated with football."

However, there are worries that increasing numbers of young fans are being exposed to betting adverts.

Among the findings of the BBC's yearly Price of Football study was that more young football fans bank on video games than play the sport.

About 95% of TV advertisement breaks in matches feature a minimum of one betting advert, the BBC discovered in October.

In some matches, 40% of the adverts were for gaming.

Mr Flint informed the BBC that Sky Bet and the English Football League were actively promoting awareness about problem gaming as part of the "When the fun stops. Stop" campaign.

"From the play offs and including next season every shirt will have an accountable gaming message on the shirt sleeve and we're tying that into a responsible betting project beginning today, that includes a television advert and boundary boards at EFL video games," he stated

The "When the enjoyable stops. Stop" campaign is managed by the Senet Group, which was developed in 2014 by a few of Britain's leading bookies in response to public issues about betting and gambling addiction.

The head of the GambleAware charity, Marc Etches, stated that while it welcomed a commitment to do more to promote more secure gaming, "the messaging needs to be far more explicit about the threat involved than what the gambling industry presently proposes".

Reality Check: Just how much of a problem is problem gaming?
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5 November 2017

23 October 2017
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